Pultron head to join PM on trade mission

Jasper Holdsworth PM Mission 2015

A ROAD TRIP WITH THE PM: Pultron chief executive Jasper Holdsworth has been selected to be part of a trade mission to Saudi Arabia headed by Prime Minister John Key [Gisborne Herald file picture].

JUST days after Prime Minister John Key held up Gisborne company Pultron as an example of New Zealand companies succeeding in innovation and overseas trade, its chief executive has been chosen to join a trade mission to Saudi Arabia.

Pultron also operates a manufacturing plant in Dubai and chief executive Jasper Holdsworth said being part of the 18-member trade mission to Saudi Arabia, Kuwait and United Arab Emirates would give him a change to further champion the cause of regional development with Mr Key.

Mr Holdsworth is also a trustee of Activate Tairawhiti, the region’s economic development agency.

“It is a great opportunity to potentially discuss regional development in consultation with the Prime Minister, on behalf of Activate Tairawhiti.”

The delegation, which will include Trade Minister Tim Grosser, leaves for a five-day mission on April 26.

It will include the first-ever visit by a New Zealand prime minister to Saudi Arabia.

Mr Holdsworth said the mission would help endorse the company’s corrosion-free MateenBar, which is an alternative to steel reinforcements, at a governmental level.

“When you have the incumbent prime minister of the country standing shoulder-to-shoulder with you it gives you a lot of credibility.

“Our objective is that we need to be building influential relationships and market awareness at the government and municipality level, and get them to adopt our product.

“One benefit for us is we are investigating strategic partners in Saudi Arabia and Kuwait in the concrete construction sector and basically the Government is inviting key contact and government bodies, and we get to see these people alongside the Prime Minister.”

There was also the “potential” that the Prime Minister and the delegation could hold a meeting at Pultron’s Dubai facility.

Mr Key said the visit was an opportunity to strengthen and grow trade and business links between the Gulf Cooperation Council (GCC) and New Zealand.

It would also provide the opportunity to progress the conclusion of the NZ-GCC free trade agreement.

“A priority for me will be talking to key figures in the region about the importance of progressing New Zealand’s Free Trade Agreement with the GCC.”

The GCC is New Zealand’s fifth-largest export destination, with goods exports worth $1.9 billion in the year to December 2014.

Exports of goods have grown by an average 10 percent a year over the last decade.

“New Zealand has a lot to offer the Gulf region and a number of our businesses already have a strong presence in this market,” said Mr Key. “My visit is aimed at opening doors and helping to further promote New Zealand companies.

“It has always been my intention to travel to the Gulf, as it is an important region, and I’m pleased to be leading a strong business delegation on this visit.”

A range of meetings with senior government leaders across the region are scheduled.

“These meetings provide an opportunity to discuss our economic relationship and also, given our seat on the UN Security Council, it’s timely to discuss the complex security issues facing the Middle East,” said Mr Key.

Earlier this week Mr Key said Pultron was “precisely” the sort of company that New Zealand needed more of.

Source: http://gisborneherald.co.nz/article/?id=41277 

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